So, not too long ago I mentioned trying to use Snapchat as a way to engage with potential candidates in my article titled What’s The Root Of Your Sourcing Woes?. The problem was trying to figure out how to use the platform to gain viewership and positive candidate engagement.
Recruitingsocial.com released an article that gives what I believe to be, a great way to implement snapchat into a brand’s employer branding campaign. It involves using a Geofilter and a customized template.
Please take a look and let me know if what they’ve outlined seems like a strategy that could potentially benefit your employer brand initiatives. I’d be willing to try it out, who knows, maybe I will!